Here's a few highlights...
When Steve Jobs returned to Apple, he had an intense first meeting with Ive, who prepared for the worst, had a resignation letter in his pocket.
Jobs visited the design studio and, as Ive recalled it, said, “Fuck, you’ve not been very effective, have you?” This was a partial compliment. Jobs could see that the studio’s work had value, even if Ive could be faulted for not communicating its worth to the company. During the visit, Ive said, Jobs “became more and more confident, and got really excited about our ability to work together.” That day, according to Ive, they started collaborating on what became the iMac. Soon afterward, Apple launched its “Think Different” campaign, and Ive took it as a reminder of the importance of “not being apologetic, not defining a way of being in response to what Dell just did.” He went on, “My intuition’s good, but my ability to articulate what I feel was not very good—and remains not very good, frustratingly. And that’s what’s hard, with Steve not being here now.” (At Jobs’s memorial, Ive called him “my closest and my most loyal friend.”)
Ive also revealed that the Apple Watch was conceived close to Steve Jobs' death.
The Apple Watch—the first Apple device with a design history older than its founder, or its designer—was conceived “close to Steve’s death,” Ive said. It’s hard to build a time line of this or any other Apple creation: the company treats the past, as well as the future, as its intellectual property. But, in 2011, there may have been a greater appetite than usual for investigations of new products.
The profile also touches on Ive's love for cars which is particularly interesting in light of the recent rumors that Apple is building a self-driving electric car.
He and Newson are car guys, and they feel disappointed with most modern cars; each summer, they attend the Goodwood Festival of Speed, where vintage sports cars are exhibited and raced in the South of England. “There are some shocking cars on the road,” Ive said. “One person’s car is another person’s scenery.” To his right was a silver sedan with a jutting lower lip. Ive said, quietly, “For example.” As the disgraced car fell behind, I asked Ive to critique its design: “It is baffling, isn’t it? It’s just nothing, isn’t it? It’s just insipid.” He declined to name the model, muttering, “I don’t know, I don’t want to offend.” (Toyota Echo.)
Hit the link below to read the full profile....