Apple Wins 2014 Award for Overall Product Placement in Movies

Apple has won the 2014 Award for Overall Product Placement in the Brandcameo Product Placement Awards, appearing in 9 out of 35 films (~25%) that topped the U.S. weekend box office. Apple last won the award in 2011.

Apple bested both Coca-Cola and Sony by a single appearance, for which Apple can thank "The Lego Movie." The Apple logo doesn't appear in the film but Lord Business does talk about his iPod Shuffle. Recent winners Budweiser (2013) and Mercedes-Benz (2012) showed up in a distant five and six times respectively.




Apple's brand cameos last year ranged from the passing mention in "The Lego Movie" to an outstanding Apple Store scene in "Captain America: Winter Soldier", reports BrandChannel. Other appearances include in "Ride Along," "The Other Woman," "Neighbors," "The Fault in Our Stars," "Think Like a Man Too," "Gone Girl" and "Ouija."

Apple products also appeared in films that didn't make it to number one including, "Alexander and the Terrible, Horrible, No Good, Very Bad Day", "Birdman", "Sabotage", "Breakup Buddies" (China), "Tusk", "Let's Be Cops" and "Sex Tape".

Apple's appearances in 2014 were far more than 2013, when Apple only appeared in 15% of #1s. However, that's no where near Apple's product placement in 2009 (48.8%) or 2011 (42.5%). BrandChannel reports that from 2001 to 2011 Apple appeared in 34.4% of all #1 films.

Hit the link below to see BrandChannel's many other product placement awards for the year.


Read More [via CultofMac]