Apple Describes Manufacturing of Aluminum, Steel, and Gold Apple Watches [Video]

Apple Describes Manufacturing of Aluminum, Steel, and Gold Apple Watches [Video]

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Watch these videos that detail the construction of Apple's aluminum, steel, and gold Watches.

The Apple Watch is set to ship on April 24th and will be available to pre-order and demo in stores starting on April 10th. For more information on pricing and availability, please click here!

Take a look at the three videos below and let us know what you think. Will you be purchasing an Apple Watch? If yes, which one? Let us know in the comments...

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Raghav - March 11, 2015 at 11:01am
17000$ for a gold watch (sic). They are providing an 18 carat gold watch for a whooping amount. Who the hell will buy these watches for these exorbitant prices. We can give credit to apple for these lovely looking watches and for some these may look gay. But common what the fish are these prices.
No more hipster junk for me - March 11, 2015 at 11:55am
You got to be kidding about this so-called gay look. Apple watches with colors from past Apple products weren't bad, so why not this?
anonymous12345 - March 16, 2015 at 10:42am
So basically you are ignorant and homophobic raghav. People who buy the gold one will mainly be celebrities with tons of money, and they won't be buying it for the watch or the gold, but for the fashion statement. And come on, you can't go around calling things gay in this day and age. It just means you are an ignorant fool. Shut the hell up.
bigjiba - March 10, 2015 at 2:53am
i have to admit, these videos are amazing. but what they are showing isn't so far off from the manufacturing of even just the basic watches you see today. it's just that apple know how to make a nice video. these are not hand crafted watches. they are mass produced and made fast. and aluminum is a shitty watch material. it's a soft metal. it's super easy to manufacturer because of that. it doesn't eat up the tooling as fast. there is no reason for aluminum but for cost cutting. if a phone can be made cheaply with steel it would have been.
FTW - March 10, 2015 at 2:57am
I don't see a problem with aluminum. Maybe this time it's been processed to be better handling when damaged, but for a metal watch, this is probably one of apples ways to make it cost effective to suite anyone's need for watches like this. The straps can though make it look more like a basic watch. There appears to be classic looking ones.
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