Checks of major stores in San Francisco, Palo Alto, Los Angeles and New York reveal Apple no longer carries such popular bands as the Jawbone Up and the Nike+ FuelBand, both activity-tracking wristbands. The Mio, a heart rate-tracking device worn on the wrist, can only be found in Apple’s online store.
The move isn't much of a surprise considering the fitness bands compete with its new smartwatch. Apple reportedly started removing fitness trackers from its stores last April. Most notably, Fitbit's devices were taken off the shelves in November.
Liz Dickinson, chief executive and founder of Mio, said Apple notified her a few months ago that the Mio would be removed from its retail stores. "They said they brought in a new executive in the marketing area who wanted to rework branding for the stores, and to make the Apple brand more front and center and clean up and minimize the number of accessories."
The Apple Watch has a strong focus on fitness and it integrates with the Health app on the iPhone.
Apple Watch measures all the ways you move, such as walking the dog, taking the stairs, or playing with your kids. It even keeps track of when you stand up, and encourages you to keep moving. Because it all counts. And it all adds up.
Pre-orders for the Apple Watch start on April 10th and the device will hit stores on April 24th. We'll have many more details on the smartwatch in the weeks ahead. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.