Notably, 13% of survey respondents who did not own an iPhone said they would consider buying one in order to purchase an Apple Watch.
Over half the respondents in the poll (52%) believed that smartwatches are a 'passing fad'. 25% said they were interested in buying the Apple Watch, 69% said they were not interested, and 6% said they were unsure.
46% percent of respondents said that the Apple Watch had a “cool factor” but just 29% said they were more interested in buying Apple's smartwatch than another brand's.
Ipsos surveyed 1,245 Americans online between March 9 and March 13. The data was weighted to reflect the U.S. population and has a credibility interval of plus or minus 3.2 percentage points. For poll details see: polling.reuters.com/#!response/TM499Y15/type/smallest/dates/20150309-20150313.
The Apple Watch goes up for pre-order on April 10th and will ship on April 24th. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates ahead of the launch.