Apple is not allowing any walk-in retail purchases for the Apple Watch at launch. Instead customers must make an online "Product Reservation" to hold a specific Apple Watch model at a retail store. This new "Product Reservation" system is used instead of Apple's "Personal Pickup" system for Apple Watches.
Leaked documents obtained by MacRumors reveal that if a customer walks in and wants to purchase a watch at launch, they will be given the option to try on a watch and place an order online through the Apple Store app. We've already heard rumors that Apple Watch launch stock will be heavily constrained and this new report seems to confirm that. Apple eventually expects to allow walk-in purchases, but not until the first wave of customer demand passes.
Apple will begin offering online pre-orders of the Apple Watch starting April 10. Customers can also make appointments to try on the Apple Watch at Apple Stores during that time. The Apple Watch will officially ship on April 24.
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