Angela Ahrendts on Buying the Apple Watch: 'The Best Way to Get in Line is Online'

Angela Ahrendts on Buying the Apple Watch: 'The Best Way to Get in Line is Online'

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Angela Ahrendts recently sent a video to Apple Store employees entitled 'Keep it confidential - a message from Angela', reports Business Insider.

The video had tips for employees on how to handle pre-order day for the Apple Watch. The company confirmed just yesterday that pre-orders for the smartwatch will begin at 12:01 AM PDT on April 10th.

Notably, in the video, "she kept saying that 'the best way to get in line is online,' implying that people should order them online even if they come into the store."

It's been repeatedly stressed that in-store stock of the Apple Watch will be low and that Apple may not even sell the device to walk-ins on launch day. However, you will be able to reserve an Apple Watch for pickup in store.

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[via BI]


Angela Ahrendts on Buying the Apple Watch: 'The Best Way to Get in Line is Online'
Justabrake - April 5, 2015 at 12:39pm
I could only imagine the returns !
The Rightious - April 5, 2015 at 12:35pm
You all broke sorry butts. Once the watch starts to run short and those who didn't get a watch wants one (there will be plenty), let's see how much more someone will pay to get one. Best investment ever.
Casio - April 5, 2015 at 8:16am
what a con!
SWISS MADE - April 5, 2015 at 8:14am
I stick with my Rolex thank you. Your watch will be $0.00 value in 7 to 10 years and will stop working.
MEXICO MADE - April 5, 2015 at 12:31pm
Stick to your Bolex.. Worth every penny from Mexico.
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