The Cupertino technology company has told network executives the planned unveiling will be postponed because Apple has yet to finalize the licensing deals. Industry executives predict Apple’s Web TV offering may not launch until later this year, or in 2016. Technology and money issues remain sticking points.
Apple had originally been aiming for a fall launch to coincide with the start of the new broadcast television search; however, negotiations were reportedly slowed down by financial terms and the new technology that would be required for broadcasters to deliver local programming.
Apple is looking to offer customers programming from their local broadcast stations in addition to the nationwide channels. Clearing the rights to show local programs and commercials is turning out to be a time-consuming process.
As positive sign for the service, CBS CEO Les Moonves said he would "probably" sign a deal to let Apple carry his network.
“We’re very excited about it,” he told Kara Swisher at the Code Conference. Moonves met with Apple SVP Eddy Cue a few weeks back to discuss the companies plans and says that the main negotiating point is "Money".
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