Starting in early July, you can subscribe to Showtime on your Phone, iPad, iPod touch and Apple TV anywhere in the US for $10.99 a month, with more platforms coming soon.The new standalone service will simply be called 'Showtime.'
“Going over-the-top means Showtime will be much more accessible to tens of millions of potential new subscribers,” said Moonves. “Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology. This works best when you have outstanding premium content – like we do at Showtime – and when you have a terrific partner like Apple – which continues to innovate and build upon its loyal customer base.”
“We’re excited to offer Apple customers Showtime live channels and extensive on demand library of great TV shows and movies, without a cable or satellite subscription,” said Eddy Cue, Apple’s SVP of Internet Software and Services. “iPhone, iPad, iPod touch and Apple TV customers will now be able to subscribe to Showtime directly and instantly start viewing their favorite programming with the same simplicity as buying an app.”
Showtime will offer a 30-day free trial to new customers who sign up through Apple in July. Showtime's launch will coincide with new seasons of Ray Donovan and Masters of Sex, which premier on Sunday, July 12.