In April 2015, Apple ranked as the top smartphone manufacturer with 43.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share
188.6 million people in the U.S. owned smartphones (76.9 percent mobile market penetration) during the three months ending in April.* Apple ranked as the top OEM with 43.1 percent of U.S. smartphone subscribers (up 1.8 percentage points from January). Samsung ranked second with 28.6 percent market share, followed by LG with 8.4 percent (up 0.4 percentage points), Motorola with 4.9 percent and HTC with 3.7 percent (up 0.1 percentage points).
Smartphone Platform Market Share
Android ranked as the top smartphone platform in April with 52.2 percent market share, followed by Apple with 43.1 percent (up 1.8 percentage points from January), Microsoft with 3 percent, BlackBerry with 1.5 percent and Symbian with 0.1 percent.