Apple Hopes to Sign Up 100 Million Subscribers for its Music Streaming Service

Apple is hoping to crush the competition when it comes to their new music service, as people familiar with the plans say the company hopes to sign up 100 million subscribers.

While Apple wouldn't comment last week, a person familiar with its plans said Apple has an ambitious goal to sign up 100 million subscribers for a new streaming service that will cost $10 a month and compete with other on-demand services such as Spotify and Rhapsody. Beats users will be migrated over before eventually closing down, and buyers of songs and albums on iTunes will also be presented with the option to purchase a subscription instead.

For comparison, Spotify has about 15 million paying customers around the world. Apple's music service will reportedly offer the same $10 /month price as other competitors.


We've reported on Apple Music before, which is rumored to be primarily based on the Beats app, integrating cloud streaming with a user's current music library. Apple plans to incorporate a free trial, exclusive artists, and a YouTube-like sharing platform to help lure customers.

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