Apple Broke Off Talks With BMW to 'Explore Developing a Passenger Car on Its Own'

Apple Broke Off Talks With BMW to 'Explore Developing a Passenger Car on Its Own'

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Apple broke off talks with BMW after a visit by executives to its headquarters to 'explore developing a passenger car on its own', according to a Reuters source.

It was recently reported that Apple CEO Tim Cook and other senior managers visited the i3 production facility in Leipzig to learn how it manufactures the i3 electric car.

Apple Broke Off Talks With BMW to 'Explore Developing a Passenger Car on Its Own'

During the visit, Apple executives asked BMW board members detailed questions about tooling and production, and BMW reportedly indicated it would be willing to license parts to Apple. However, as one would expect, the company was cautious about sharing manufacturing know-how as it wants to avoid becoming just a supplier to Apple.

Ultimately, Apple decided to explore making a car on its own; although, there is a possibility that talks could be revived at a later stage.

Reuters notes that it could make sense for Apple to seek a partner in developing its own vehicle. Demand for the vehicle could be high and so assistance with scale production, retail, and repair would be beneficial. If just 1% of Apple iPhone customers ordered a car, the company would need to manufacture 1.69 million vehicles. BMW made just over 2 million cars last year.

Apple's car project is codenamed 'Titan' and is believed to involve the creation of a self-driving electric car at a secret research lab.

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Apple Broke Off Talks With BMW to 'Explore Developing a Passenger Car on Its Own'
King Rollo - August 3, 2015 at 10:46am
If it was anyone it would be Volkswagen Audi, apple has always had a relationship with them..
ali larter - August 1, 2015 at 8:47am
why would i buy a car from apple if its engineered by bmw ? i prefere to buy directly from bmw at a lower cost since apple = very expensive
Or - August 1, 2015 at 1:21pm
That's like saying I would but a blackberry instead of an iPhone. If you look at apple's past successes, who know what they may bring to the car. I'd be mind blown if Apple actually made hover board technology.
Dommm - July 31, 2015 at 10:36pm
Why would apple make a car I would probrly be made totally from machined aluminium which would make it expensive
S@mur@! - July 31, 2015 at 10:47pm
1. To show how much the company continues to grow, 2. Electric cars are the future. Think about when no more oil is left from the earth. This is a great migration of cars. 3. The material can be plastic to other than metal. This would sell damn perfectly.
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