Unlike some other repair or recall programs, Apple has not posted a public advisory about the issue, suggesting it is a small batch of affected units. As a result, the company is proactively reaching out to owners of the devices known to be defective and offering an exchange. Our defective Apple TV was purchased just a few weeks ago, and other affected customers are likely to have purchased their devices in a similar timeframe.
Here's an email Apple sent to MacRumors writer Mitchel Broussard:
I understand the concern, Apple typically does not reach out to customers proactively this way.
I just need you to confirm that you have this device and to make sure I have the right shipping address (i see that below). I will then send you a new apple tv, we will email FedEx labels to send back the old one then once we get the old one, we will send you an iTunes gift card for the troubles.
Apple is expected to unveil its new Apple TV on September 9th alongside new iPhones; however, the company is not expected to unveil its rumored web TV service at that time. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.