As part of its push, the company is currently trying to hire at least 86 more employees with expertise in the branch of artificial intelligence known as machine learning, according to a recent analysis of Apple job postings. The company has also stepped up its courtship of machine-learning PhD's, joining Google, Amazon, Facebook and others in a fierce contest, leading academics say.
"They want to make a phone that responds to you very quickly without knowledge of the rest of the world," said Joseph Gonzalez, co-founder of Dato, a machine learning startup. "It's harder to do that."
CEO of the Allen Institute for Artificial Intelligence and a professor at the University of Washington, said, "In the past, Apple has not been at the vanguard of machine learning and cutting edge artificial intelligence work, but that is rapidly changing,” he said. “They are after the best and the brightest, just like everybody else.”
Apple is unveiling iOS 9 on Wednesday and it will bring some enhancements to Siri that give you helpful suggestions before you even ask.
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