Those backing Steve Jobs had wanted to land somewhere in the teens, but are counting on a long run throughout awards season (an A- CinemaScore should help word of mouth). Jobs is over-indexing in upscale theaters in major cities, including the Bay Area — home of Apple — but falling flat in Middle America. Two weekends ago, the $30 million movie scored the top location average of the year to date when opening in New York and Los Angeles. Through Sunday, its domestic total is $10 million.
"We're going to redouble our efforts to support these markets," said Universal domestic distribution chief Nic Carpou. "It's working great in these theaters now, and we want to make sure it continues to do so."
Did you go see the movie? Let us know what you thought in the comments! You can watch a trailer for the film here.