Jony Ive Shares the Vision and Story Behind the Apple Pencil in New Interview

Jony Ive Shares the Vision and Story Behind the Apple Pencil in New Interview

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Jonathan Ive, Apple's Chief Design Officer of Apple, has shared the story and vision of the Apple Pencil in an interview with Telegraph.

The Apple Pencil was designed in companion with the iPad Pro, in an effort to replicate the natural feel of using a pencil/pen with paper. Ive says the decision to name the stylus Apple Pencil is an acknowledgment of how objects and instruments have evolved over hundreds of years. One of the key challenges faced was designing a writing instrument for use with iOS -- an operating system that is mainly designed for fingers, not fine points. Ive hopes the team's handwork will show when customers use the device.

“We hoped if you are used to spending a lot of time using paintbrushes, pencils and pens, this will feel like a more natural extension of that experience - that it will feel familiar,” Ive says. “To achieve that degree of very simple, natural behaviour, was a significant technological challenge.”

The Apple Pencil allows you to draw lines of any weight by simply applying pressure. Just like a real pencil, you can add shading by simply tilting your hand. Ive hopes that first-time users of the Apple Pencil are surprised by this since “every other stylus you’ve used is a pretty poor representation of the analogue world.” Ive sees the Apple Pencil and iPad Pro providing an opportunity to do things you "could never dream of doing in the analogue world."

Ive also shares that many of the design team members are actually using the Apple Pencil with the iPad Pro instead of their traditional sketchbooks. For Ive, he hopes of a future where the Apple Pencil will naturally co-exist with a normal pen and paper.

“I always like when you start to use something with a little less reverence. You start to use it a little carelessly, and with a little less thought, because then, I think, you’re using it very naturally. What I’ve enjoyed is when I’m just thinking, holding the Pencil as I would my pen with a sketchpad and I just start drawing,” he enthuses.

“When you start to realise you’re doing that without great intent and you’re just using it for the tool that it is, you realise that you’ve crossed over from demoing it and you’re actually starting to use it. As you cross that line, that’s when it actually feels the most powerful.”

The Apple Pencil is available for $99 and is only compatible with the iPad Pro

Jony Ive Shares the Vision and Story Behind the Apple Pencil in New Interview
King Rollo - November 15, 2015 at 7:09pm
Apple pencil is stupid it has no eraser.. Funny because my Fujitsu one has....
S@mur@! - November 15, 2015 at 7:16pm
You're the true meaning of stupid, plus why would you want an eraser for a digital pencil/stylus? It's not like you can erase from certain angles like drawing would do with lines.
Billyyy - November 16, 2015 at 7:33pm
You are truly an idiot and obviously not into graphic design. Being able to flip it and use it as a digital eraser, the other side of the pencil I mean, would make it much more intuitive since most have muscle memory using pencils like that since they were little kids. You would do it without even thinking about it. Technologically it wouldn't be difficult at all either, to determine which way the pencil was oriented.
Dude1000 - November 17, 2015 at 6:56pm
No eraser is terrible. It may be good for writers because most writers can just cross-through mistakes, but for graphic designers, an eraser is essential. Of course one can always program a software to "flip" the pen into eraser mode, but if you're using the full screen as a canvas, having to pull up a menu every time you want to "flip" the pen is a little tedious than having an actual digital eraser built in on the pen.
loltwert - November 19, 2015 at 12:55pm
It's hard to argue with these Appletards..... Even if you have logical reasoning, since in their apple mindset(apple is always right/superior/first) they will defend it and make you look stupid to no ends.
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