We found Apple Pay usage at its lowest rate since we’ve started tracking it, being used for only 2.7% of Apple Pay-eligible transactions. This is a fairly marked decrease from what we saw last year on Black Friday, when iPhone 6 owners used Apple Pay for 4.9% of eligible transactions at participating merchants. Of course, back then the primary owners of Apple Pay-enabled devices were early—and technologically curious—adopters, whereas now the technology is in the hands of the broader population. Below you can see the usage over time in our quarterly Apple Pay tracking reports.
In comparison, Android owners used their device to pay for just 2.0% of eligible transactions. PayPay was the most used mobile wallet option.
Overall, the most common method of paying for a Black Friday bargain was credit card (79% for iPhone and 74% for Android).
Take a look at the charts below for more details...