The price of the iPhone 6s 16 GB model, which was introduced at Rs 62,000 on October 16, has fallen by 11-16% and now ranges between Rs 52,000 and Rs 55,000, according to four large retailers who spoke to ET on condition of anonymity. The price cuts are across all variants - 16 GB, 64 GB and 128 GB — of both models. The average difference in prices of all iPhone 6s and 6s Plus devices between launch time and now is about 15 per cent, a top executive at a national retailer said.
The price drop also narrows the gap between the price of the iPhone 6 and iPhone 6s.
"The price difference between the iPhone 6 and iPhone 6s was a lot, so many customers are not willing to upgrade to the new model," said a senior executive of another national retailer.
Notably, Apple recently slashed the price of the iPhone 5s in India by almost half.
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