Check Out Apple's Design for a Beautiful New Flagship Store in Sweden [Video]

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Posted February 19, 2016 at 9:01pm by iClarified

Apple has revealed its design for a beautiful new flagship store in Stockholm, Sweden. The design was shown by Wendy Beckman, head of Apple retail stores in Europe.

The store is just one story with glass walls on two sides. Apple will reportedly rebuild the fountain outside and make the area usable for the public even when the store is closed.

I had probably expected a glass cube in the style of the Fifth Avenue but the proposal is not as bragging. Just one floor and although the facade facing Hamngatan not entirely of glass have tried to keep the building to blend in, especially the side that faces the Royal Garden to. They want to rebuild the fountain outside with little amphitheater feel and even if the store will not be open around the clock so the cafe tables and the like outside to be available around the clock. It also promised wifi open around the clock.

Check out some photos and video of the store's design below...

Read More [via 9to5Mac]

Check Out Apple's Design for a Beautiful New Flagship Store in Sweden [Video]

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Tammy239874 - February 27, 2016 at 7:23am

Wow love the design. Apple is really really design maven. Much like the old school Knoll and Lumiy interior designs.

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The Super Swede - February 20, 2016 at 5:16am

For the record. The park is already public. The fountain is already built. Apple is Suggesting to tear down an gult building With TGIF's and replace it With à store. What so magic about it?

gamerscul9870 - February 21, 2016 at 12:28am

What if this stuff was installed and not built? Maybe THAT'S the magic.

Faren - February 20, 2016 at 3:53am

It's just Apple playing life-like monopoly. Really tells u what the company is all about. People don't see that Apple wants to control everything from your work to the amount of water u drink and food u eat.

gamerscul9870 - February 21, 2016 at 12:27am

Remember what apple said about Touch ID and Apple Pay? It's only accessible by you, all the information is locked away, and a hacker would need thousands of dollars worth of technology for many things to crack the code to hack it, but I digress, what makes you think apple would desperately do any of that? The whole point of iOS is to have it secured out of everyone except the phones owner. Your gimmick is like accusing tmobile of trying to do that when they turtle are shaking up wireless industry.

Betovhs - February 20, 2016 at 2:25am

What is that? A Apple Store for ants? It needs to be at least two times bigger!!

gamerscul9870 - February 21, 2016 at 12:29am

Who said this was actual size? Remember app,e campus with those constantly updated videos showing progress. This is an example of what the model store resembles which means it will be 20x bugger than you'd expect it to be.

gamerscul9870 - February 19, 2016 at 9:56pm

Come to think, I wonder if this can be rendered for flyover areas in apple maps like use this to do the job.