The Future Lab Program embraces an approach to technological research and development that emphasizes an open creative environment and direct lines of communication with society, through which it aims to co-create new lifestyles and user value in the future. As part of this approach, the program will share concept prototypes with users while still at the development stage, and look to them for inspiration, leveraging their feedback to refine and evolve its projects.
Sony says the design for the Future Lab Program logo is based on an 'F' and 'L' that are arranged to frame a target. With each prototype launched additional letters will be added inside the logo.
The first project from the Future Lab Program will be showcased at the SXSW Interactive Festival, beginning Saturday, March 12th in Austin, Texas. The project, known as "N," is a concept prototype featuring a hands-free user interface that creates a new way of experiencing audio such as music and sound, allowing the user to receive audio information without having to insert any object into his or her ear.
Sony will unveil a number of concept prototypes and technologies, including "N," at its booth ("Sony's Future Lab Program at SXSW") during the SXSW Interactive Festival.
Take a look at the teaser video below...