Live Blog of Apple's March 21st 'Let Us Loop You In' Event

Live Blog of Apple's March 21st 'Let Us Loop You In' Event

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iClarified - 2016-03-21 11:04:49
That's it for today. Please follow iClarified on Twitter, Facebook, Google , or RSS for updates on when all the releases go live. Thanks for joining us!


iClarified - 2016-03-21 11:04:32
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 11:04:16
I'd like to thank everyone for coming. There is a hands-on area across the hall. Thank you very much.


iClarified - 2016-03-21 11:03:53
Next year in 2017 we're looking forward to moving to our new campus and our new theater there. We expect that we're going to have many many opportunities to invite all of you to join us there.


iClarified - 2016-03-21 11:03:43
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 11:03:23
The iPod was announced in this room and so was the App Store.


iClarified - 2016-03-21 11:03:13
This is probably the last product introduction the Town Hall you're sitting in today.


iClarified - 2016-03-21 11:02:39
Cook is summarizing the announcements.


iClarified - 2016-03-21 11:02:01
Tim Cook: The iPad Pro is an amazing choice.


iClarified - 2016-03-21 11:01:35
iPad Air 2 price drops to $399.


iClarified - 2016-03-21 11:01:32
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 11:01:23
12.9-inch iPad Pro also gets 256GB configuration.


iClarified - 2016-03-21 11:00:55
Jonathan Ive is not featured in the 9.7-inch iPad Pro introductory video.


iClarified - 2016-03-21 10:59:40
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:57:42
Now showing video about the new 9.7-inch iPad Pro.


iClarified - 2016-03-21 10:57:30
Orders being March 24th begin shipping on March 31st.


iClarified - 2016-03-21 10:57:23
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:57:21
32GB Wi-Fi for $599. 128GB Wi-Fi $749. 256GB Wi-Fi for $899.


iClarified - 2016-03-21 10:56:54
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:56:47
Cases and covers come in a variety of colors.


iClarified - 2016-03-21 10:56:36
Comes in four finishes: Silver, Gold, Space Gray, Rose Gold.


iClarified - 2016-03-21 10:56:16
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:56:15
"It is the best iPad upgrade ever for every iPad owner."


iClarified - 2016-03-21 10:55:47
5MP FaceTime HD camera.


iClarified - 2016-03-21 10:55:35
New iPad Pro has 12MP iSight camera, focus pixels, true tone flash, new image signal processor, panorama up to 63MP, live photos, 4k video.


iClarified - 2016-03-21 10:55:34
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:54:45
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:53:47
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:53:33
It supports the Apple Pencil.


iClarified - 2016-03-21 10:53:27
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:53:20
9.7 iPad Pro has smart keyboard.


iClarified - 2016-03-21 10:52:55
It supports always-on 'Hey Siri'.


iClarified - 2016-03-21 10:52:38
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:52:35
Integrated M9 coprocessor.


iClarified - 2016-03-21 10:52:10
12 cores of graphics with over half a teraflop of graphics power.


iClarified - 2016-03-21 10:52:03
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:51:49
Has A9X processor.


iClarified - 2016-03-21 10:51:45
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:51:38
It has a pro audio system. Four speakers that adjust automatically the frequencies between highs an lows depending on how you old. 2x audio level of iPad Air 2.


iClarified - 2016-03-21 10:51:11
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:51:05
No matter where you use it senses the temperature of the light and becomes warmer or cooler.


iClarified - 2016-03-21 10:50:16
The 9.7-inch iPad Pro has a 'pro' display. Oxide TFT, 40% less reflective than iPad Air 2. 1.8% reflectivity is the lowest of an tablet. 25% than iPad Air 2. 500 nits of light. Wide color gamut. 25% greater color saturation than iPad Air 2. Supports Night Shift. Offers true tone display. Measures the color temperature of ambient light and adjusts the display to match. Two new four-channel ambient light sensors.


iClarified - 2016-03-21 10:50:04
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:48:37
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:48:19
Many will find that it is their ultimate PC replacement. There are now over 1 million apps in the App Store designed for the iPad.


iClarified - 2016-03-21 10:47:58
Over 600 million PCs in use today that are over 5 years old. These people could really benefit from an iPad Pro.


iClarified - 2016-03-21 10:47:27
Majority of users coming to iPad Pro are coming from Windows.


iClarified - 2016-03-21 10:47:11
Sold over 200 million 9.7-inch iPads.


iClarified - 2016-03-21 10:46:25
Today we are exciting to introduce you to the second member of the iPad Pro family. An entirely new iPad Pro based on a 9.7-inch display.


iClarified - 2016-03-21 10:46:24
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:45:34
Customers have fallen in love the new iPad Pro. Phil is quoting users who love the iPad Pro.


iClarified - 2016-03-21 10:44:48
Next is iPad. Phil Schiller is on stage.


iClarified - 2016-03-21 10:44:10
Tim Cook is back up.


iClarified - 2016-03-21 10:43:47
iOS 9.3 will be available today.


iClarified - 2016-03-21 10:43:40
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:43:36
Education: Using iPad in the classroom is even easier. New suite of software capabilities designed for teachers and school administrators.


iClarified - 2016-03-21 10:42:57
CarPlay: Every major car brand has committed to integrate CarPlay. Over 100 car models announced with CarPlay support. Improved Apple Music experience. Maps gets Nearby feature.


iClarified - 2016-03-21 10:42:47
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:42:14
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:42:12
News: Source of news for over 50 million active users. Adding top stories, editors' picks


iClarified - 2016-03-21 10:41:47
Health: App suggestions


iClarified - 2016-03-21 10:41:23
Notes: Used by hundreds of millions of people everyday. We're adding ability to protect notes with passcode or fingerprint.


iClarified - 2016-03-21 10:41:23
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:40:53
Night shift automatically shifts colors of the display to the warmer spectrum which may help you sleep better at night.


iClarified - 2016-03-21 10:40:22
We've been testing and previewing iOS 9.3 and it adds some new innovations and improvements.




iClarified - 2016-03-21 10:40:05
iOS 9 is running on 80% of active iOS devices. That compares to the latest version of Android that is running on 2% of active devices.


iClarified - 2016-03-21 10:39:23
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:39:10
110 countries by end of May.


iClarified - 2016-03-21 10:39:04
Orders begin March 24th will be available March 31st.


iClarified - 2016-03-21 10:38:58
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:38:58
$17/month installment plan.


iClarified - 2016-03-21 10:38:52
We're going to start the price of the iPhone SE at only $399 which makes it our most affordable price we've ever introduced an iPhone at.


iClarified - 2016-03-21 10:38:47
Slo-mo up to 240fps. 1080p up to 60fps. New microphones, Retina flash. Bluetooth 4.2.


iClarified - 2016-03-21 10:38:19
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:38:02
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:37:18
NFC radio and secure element.


iClarified - 2016-03-21 10:37:05
Apple Pay and Touch ID support.


iClarified - 2016-03-21 10:36:53
802.11ac Wi-Fi, up to 433 Mbps. Wi-Fi calling.


iClarified - 2016-03-21 10:36:39
LTE speeds up to 150 Mbps. More LTE bands. Voice over LTE.


iClarified - 2016-03-21 10:36:17
iPhone SE has same processing performance of iPhone 6s with A9 processor. Hey Siri capabilities. Battery improvements. 12MP iSight camera. Focus Pixels. True Tone Flash, New image signal processor, Panorama up to 63MP. Capture 4K video.


iClarified - 2016-03-21 10:35:27
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:35:15
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:34:19
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:33:48
Added matte chamfered edges.


iClarified - 2016-03-21 10:33:45
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:33:22
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:33:03
Some people asked, some people pleaded to keep 4-inch iPhone. Today we are going to do just that. As you may have heard we're calling it the iPhone SE.


iClarified - 2016-03-21 10:32:28
Some people love smaller phones, others are new to iPhone.


iClarified - 2016-03-21 10:32:04
We're hear to talk about a smaller iPhone. Our 4-inch iPhones are actually an important part of our lineup. Last year Apple sold over 30 million.


iClarified - 2016-03-21 10:31:30
Greg is up to talk about the new iPhone.


iClarified - 2016-03-21 10:31:17
On to the iPhone.


iClarified - 2016-03-21 10:31:06
All of this will be available as a free update beginning today.


iClarified - 2016-03-21 10:30:43
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:30:42
New features coming: Folders, Dictation, Siri for App Store, iCloud Photo Library, Live Photos.


iClarified - 2016-03-21 10:30:17
At the heart of the Apple TV experience is Siri.


iClarified - 2016-03-21 10:29:38
Cook highlights HBO, NCAA March Madness, AG Drive, Solar Walk 2, Brainpop, GrubHub, and others.


iClarified - 2016-03-21 10:29:28
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:28:25
We had the largest sales ever for Apple TV. Apps are the future of television. We have 5000 apps on the App Store for Apple TV.


iClarified - 2016-03-21 10:27:54
On to Apple TV.


iClarified - 2016-03-21 10:27:40
We want even more people to enjoy Apple Watch. Beginning today, Apple Watch will start at just $299.


iClarified - 2016-03-21 10:27:25
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:27:19
There is new sport and leather bands in all new colors and a space black milanese loop.


iClarified - 2016-03-21 10:27:04
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:26:52
About a third of Apple Watch wearers regularly change bands. Today introducing new colors and a new woven nylon band.


iClarified - 2016-03-21 10:26:01
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:25:50
Now I'd like to talk about products. Getting start with the Apple Watch.


iClarified - 2016-03-21 10:25:16
Tim Cook is back on stage.


iClarified - 2016-03-21 10:24:57
You decide which CareKit apps you use and with whom you share you information. It will be available in April.


iClarified - 2016-03-21 10:24:36
Using the data you enter your physician can dynamically update your care plan.


iClarified - 2016-03-21 10:24:11
Using the CareKit modules we've been working with the Texas Medical Center that helps patients monitor their health after a surgery.


iClarified - 2016-03-21 10:22:30
CareKit is a framework to build apps that empower people to take a more active role in their care.


iClarified - 2016-03-21 10:22:26
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:22:06
Today we're launching CareKit.


iClarified - 2016-03-21 10:19:43
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:17:35
ResearchKit video is being shown that highlights its features and various studies underway.


iClarified - 2016-03-21 10:16:45
Researchers are gaining insights that just weren't possible before. Study found that there are subgroups of Type 2 diabetes.


iClarified - 2016-03-21 10:16:08
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:15:47
Virtually over night the research studies that we watched became some of the largest in history.


iClarified - 2016-03-21 10:15:27
ResearchKit goal is to use technology to solve some of the biggest problems facing medical research.


iClarified - 2016-03-21 10:15:02
Jeff Williams is up.


iClarified - 2016-03-21 10:14:54
The second initiative we'd like to talk about this morning is Health.


iClarified - 2016-03-21 10:14:29
Tim Cook is back up on stage.


iClarified - 2016-03-21 10:14:13
With Apple renew you can recycle your devices. All you have to do is take them into an Apple retail store or send them to Apple for free.


iClarified - 2016-03-21 10:13:14
There is no other machine in the world that can do what Liam can do.


iClarified - 2016-03-21 10:12:42
Reuse and Recycling. Thanks to their durability, the vast majority of iPhones that Apple gets back end up being reused. Introducing Liam. Liam is a robot that deconstructs your iPhone, separating parts for repurposing.


iClarified - 2016-03-21 10:12:37
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:10:08
Apple is also protecting forests. 99% of Apple's packaging comes from paper that recycled or from sustainable forests.


iClarified - 2016-03-21 10:09:20
100% of data centers are powered by clean sources of energy.


iClarified - 2016-03-21 10:09:02
In Singapore, Apple has put solar arrays on more than 800 rooftops.


iClarified - 2016-03-21 10:08:00
Two years later, Apple has reached 93%. Apple is 100% renewable in 23 countries around the world.


iClarified - 2016-03-21 10:07:24
There is no greater challenge in this world then our changing climate. Apple's goal is to become 100% renewable in 100% of its operations. All office and all retail stores.


iClarified - 2016-03-21 10:07:20
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 10:06:41
Lisa Jackson is up.


iClarified - 2016-03-21 10:06:18
We want to get started this morning by talking about two initiatives. Starting with the Environment.


iClarified - 2016-03-21 10:05:47
There are now more than 1 billion Apple devices in use around the world. This is an incredible milestone for us and an indicator of how much impact Apple has on people around the world.

Cook immediately addresses FBI battle on encryption. We did not expect to be in this position at odds with our own government but we believe strongly that we have a responsibility to help you protect your data... "We will not shrink from this responsibility."


iClarified - 2016-03-21 10:05:28
And we're off! Tim Cook is out on stage. "We are about to celebrate Apple's 40th birthday on April 1st!"


iClarified - 2016-03-21 10:03:18
Live Blog of Apple's March 21st 'Let Us Loop You In' Event


iClarified - 2016-03-21 09:53:48
We'll be getting started soon :)


iClarified - 2016-03-21 09:53:35
We will be providing coverage of Apple's 'Let Us Loop You In' event beginning March 21st at 10:00am PST / 1:00pm EST.

For details on what we expect Apple to announce please click here.

Don't forget to follow iClarified on Twitter, Facebook, Google , or RSS for updates.


iClarified - 2016-03-21 09:53:22
Live Blog of Apple's March 21st 'Let Us Loop You In' Event

OMFG you guys - March 22, 2016 at 3:46pm
Save your breathe for innovation later this year. To say Apple isn't is just an understatement, but to be that not picky against an even that focuses on the minor? You guys treat this like its a WWDC or a September event where innovation comes in that time! Fck off!
davecole - March 21, 2016 at 9:45pm
Not a single surprise, no new Mac, Apple Watch or iPhone.
Yes - March 22, 2016 at 3:44pm
Not even with Liam or what other people have said or even gave a single shit about a new milestone with apps, updates people enjoy, or sharing feedback, but to ignore a new iPhone? Besides what were you expecting in terms of a new lineup of Apple products to be released this early?!
Mads - March 21, 2016 at 9:44pm
My beloved company, finally gave up on innovation, selling the most mundane features as "upgrade" worthy. Johnny Ive was nowhere to be found. The event was prepared by marketing team. This company needs something new and a car can't be a solution. I know that each and every-point I made could be argued against, but this is how I feel.
angel_92701 - March 21, 2016 at 9:00pm
worst apple event. didn't kept me awake..
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