There are a lot of obvious reasons why this is such a big deal to us, but there are also some really interesting nuances to this deal too. On the obvious side, Uber is a phenom. It’s completely changed the way we move through the world, disrupted entrenched transportation industries, created tons of economic opportunities, and all on a seriously global scale. Foursquare will enable Uber to customize, improve and increase the breadth of our non-personal POI location data to enhance Uber’s rider and driver experience. Also, these modifications will also be incorporated into Foursquare’s venue database going forward. It’s a natural fit for us to partner with Uber as a POI supplier.
“The breadth and accuracy of Foursquare’s location intelligence is impressive,” said Emil Michael, Uber’s Chief Business Officer. “With the ability to customize location data, we can make the user experience even better for Uber riders and drivers around the globe.”
Foursquare notes that it has Uber integrated into its app and has agreed to use Uber for Business exclusively for their employee ride-sharing needs globally.