Apple Watch Tops J.D. Power 2016 Smartwatch Satisfaction Report [Chart]

Apple Watch Tops J.D. Power 2016 Smartwatch Satisfaction Report [Chart]

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Apple ranks highest in satisfaction among manufacturers of smartwatches, and Samsung ranks highest among manufacturers of fitness band devices, according to the J.D. Power 2016 Fitness Band and Smartwatch Device Satisfaction Reports released today.

The reports measure overall satisfaction with smartwatches among customers who purchased a smartwatch device within the past 12 months and satisfaction with fitness band trackers among customers who purchased a fitness band device within the past 12 months.

Apple Watch Tops J.D. Power 2016 Smartwatch Satisfaction Report [Chart]

Each report examines satisfaction across 11 factors:
● Smartwatches (listed in order of importance): ease of use; comfort; battery life; phone features; price; strength/durability; display size; styling/appearance; reliability; apps available; and customer service
● Fitness band trackers (listed in order of importance): reliability; strength/durability; ease of use; battery life; price; variety of features; comfort; styling and appearance; display size; apps available; and customer service

Satisfaction is calculated on a 1,000-point scale.

Smartwatches Brand Satisfaction Rankings
● Apple (852) ranks highest in customer satisfaction with smartwatches and performs particularly well in comfort, styling/appearance and ease of use.
● Samsung (842) ranks second, performing well in customer service, display size and phone features.
● Overall customer satisfaction with smartwatches is 847.
● Overall, 19% of smartwatch customers indicate having experienced one or more problems, with the most common being battery charge not lasting long enough/battery not charging (29%); difficulties customizing (23%); and broken charger (22%).
● When customers experience one or more problems with their smartwatch, there is a significant 21-point drop in overall satisfaction.

Apple Watch Tops J.D. Power 2016 Smartwatch Satisfaction Report [Chart]


Fitness Bands Brand Satisfaction Rankings
● Samsung (859) ranks highest in customer satisfaction with fitness bands and performs particularly well in comfort, reliability and ease of use.
● Garmin (836) ranks second, performing well in four factors: customer service, ease of use, strength/durability and reliability.
● Overall customer satisfaction with fitness band devices across all brands is 829.
● Online shopping websites (43%) and recommendations from friends/family (41%) are the two key sources of information used when selecting a fitness band device.
● The reasons most often cited by customers as their main consideration when they selected their current fitness band device are ease of use (48%), price (40%), brand reputation (38%) and positive reviews (36%).

Apple Watch Tops J.D. Power 2016 Smartwatch Satisfaction Report [Chart]
Andrew strauss - July 15, 2017 at 8:33am
Amazing, apple is doing great in the field of smartwatch. On the off chance that clients are happy with the item then the organization has understood its objectives. Apple should keep on manufacturing items that are extraordinary.
dwad - April 24, 2017 at 7:25pm
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Lisa Loren - April 6, 2017 at 12:33am
A smartwatch is a mechanized wristwatch with usefulness that is improved past timekeeping. I have got this www.assignmentbliss.co.uk/ may be it will help me in my education. Smartwatches are intended to, either all alone or when combined with a cell phone, give highlights like associating with the web, running versatile applications, making calls, informing through content or video, checking guest ID, getting to stock and climate refreshes, giving wellness observing abilities, offering GPS directions and area bearings, and the sky is the limit from there.
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Cheap Copywriting Services - September 3, 2016 at 6:41am
Wow, apple is doing well in the field of smartwatch. If customers are satisfied with the product then the company has realized its goals. Apple should continue to manufacture products that are unique.
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