Apple Tops FutureBrand's Rankings of Global Top 100 Companies by Perception Strength

Apple Tops FutureBrand's Rankings of Global Top 100 Companies by Perception Strength

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Apple has topped a future brand study that measured global public perception of the Global Top 100 companies by market capitalization. Coming in second is Microsoft, third is Samsung, and Walt Disney remains in fourth.

The ranking re-orders the Global Top 100 Companies in terms of perception strength, rather than financial strength.

Apple Tops FutureBrand's Rankings of Global Top 100 Companies by Perception Strength

Apple tops the list with over 40% of respondents saying they feel passionate about the company. About 75% of people thought Apple would be moving ahead in three years. Around 50% of people would buy from Apple while 47% said they would work for the company.

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Apple Tops FutureBrand's Rankings of Global Top 100 Companies by Perception Strength
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