Carpool Karaoke featured Corden driving around with various artists and celebrities singing hit songs. Many of the videos went viral causing the new standalone show to spark a bidding war among cable and subscription VOD outlets.
“We love music, and ‘Carpool Karaoke’ celebrates it in a fun and unique way that is a hit with audiences of all ages,” said Eddy Cue, Apple’s senior vice president of Internet software and services. “It’s a perfect fit for Apple Music — bringing subscribers exclusive access to their favorite artists and celebrities who come along for the ride.”
So far the segment has generated over 800 million views on YouTube with the recent installment featuring Michelle Obama reaching over 32 million views since July 20th.
The show will be exec produced by Corden and Late Late Show producer Ben Winston but Corden will not be the host. Eddy Cue, Jimmy Iovine, and Robert Kondrk negotiated the deal for Apple.
“We couldn’t be more excited to be partnering with Apple Music on this exciting new series of ‘Carpool Karaoke,’ ” said Winston. “The joy of ‘Carpool’ is both the intimacy it creates, while seeing the love our passengers have for music. Where better to showcase that than with Apple Music.”
Apple is said to be investigating the possibility of producing more original content. The company heard pitches for original TV shows and stealthily met with talent at the Sundance Film festival. It's also said to have shot a series based on Dr. Dre called Vital Signs and is said to be casting for a realty series called Planet of the Apps from producer Ben Silverman.
More details in the full report linked below...