Tim Cook: Apple is Doing a Lot of Things With Augmented Reality Behind the Curtain

Tim Cook: Apple is Doing a Lot of Things With Augmented Reality Behind the Curtain

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The Washington Post has published a lengthy interview with Apple CEO Tim Cook which touches on iPhones, AI, privacy, civil rights, missteps, China, taxes, Steve Jobs, and steers right past the car rumors.

One notably takeaway from the interview is Cook's response to being asked about the company's plans for augmented or virtual reality.

I think AR [augmented reality] is extremely interesting and sort of a core technology. So, yes, it’s something we’re doing a lot of things on behind that curtain that we talked about. [Laughs.]

Of course Cook refused to comment when asked about an Apple Car.

I can’t answer a question about something we haven’t announced. [Laughs.]

You can read the full interview at the link below...

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Tim Cook: Apple is Doing a Lot of Things With Augmented Reality Behind the Curtain
Kk - August 15, 2016 at 12:32pm
And late again..
Jj - August 15, 2016 at 12:42pm
From how lot there is here, they'll be ahead at least, but it's never too late.
Well... - August 15, 2016 at 1:07pm
Only because of Pokemon go. Watch Apple come out with digimon go and it flops
Hm... - August 15, 2016 at 1:14pm
What makes you think Apple is going to accept a knockoff of a good game franchise that is still going nevermind that the new shows aren't the same. It's not like Apple would take anything always expecting it to be good, but all it takes it an app that will get billions of downloads to help them while letting original creators do what they're committed to.
Captain Japan - August 15, 2016 at 11:13am
Cuz regular reality sucks, eh? LOL
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