Pinterest Has Acquired Instapaper

Pinterest has acquired Instapaper, a popular app created by Marco Arment to save articles for offline reading and sold to Betaworks a few years ago.

Betaworks announced the acquisition in a blog post earlier today:

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Today, we’re excited to announce that Instapaper is joining Pinterest. In the three years since betaworks acquired Instapaper from Marco Arment, we’ve completely rewritten our backend, overhauled our mobile and web clients, improved parsing and search, and introduced tons of great features like highlights, text-to-speech, and speed reading to the product.


All of these features and developments revolved around the core mission of Instapaper, which is allowing our users to discover, save, and experience interesting web content. In that respect, there is a lot of overlap between Pinterest and Instapaper. Joining Pinterest provides us with the additional resources and experience necessary to achieve that shared mission on a much larger scale.

Instapaper provides a compelling source for news-based content, and we’re excited to take those learnings to Pinterest’s discovery products. We’ll also be experimenting with using our parsing technology for certain Rich Pin types.

For you, the Instapaper end user and customer, nothing changes. The Instapaper team will be moving from betaworks in New York City to Pinterest’s headquarters in San Francisco, and we’ll continue to make Instapaper a great place to save and read articles.

As we focus on the future of the user experience, we’ll be sunsetting our developer product, Instaparser. Starting today, we will cease signups for Instaparser and halt billing for existing customers. In order to ensure a smooth transition for current users, we will keep Instaparser running until November 1, 2016.


Lastly, and most importantly, we want to thank all of our readers for your support throughout the years. Whether you supported us back when Marco built and ran Instapaper, from the betaworks acquisition, or just found out about us recently, we truly appreciate your continued support and look forward to bringing you the same great product at Pinterest.

If you have any questions at all, please reach out to us at support@help.instapaper.com

- Instapaper Team
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You can download Instapaper from the App Store for free...

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