Smart Photos alternates the photo first seen by others when you’re shown on Tinder, notes each response as others swipe on you, and reorders your photos to show your best ones first. In testing, users saw up to a 12% increase in matches.
"Tinder’s Smart Photos continuously tests your profile photos for their success, so that you’re always leading with the photos most likely to be swiped right. Think of us as your own personal data research team. Which side is my good side? Does posing with the pooch up my game? With Tinder’s Smart Photos, now you’ll know."
Tinder says Smart Photos takes into account each individual's swiping pattern to select which of your photos are shown first. The company says the system gets smarter with more input. The more you swipe and the more you're swiped on, the better it gets.
You can learn more about how the algorithm was developed by clicking here.
You can download Tinder from the App Store for free.