The company provided the following statement to The Verge about the price drop.
"We recognize that many users, especially pros, rely on legacy connectors to get work done today and they face a transition. We want to help them move to the latest technology and peripherals, as well as accelerate the growth of this new ecosystem. Through the end of the year, we are reducing prices on all USB-C and Thunderbolt 3 peripherals we sell, as well as the prices on Apple's USB-C adapters and cables.”
Starting now, all prices for USB-C adapters have been dropped by $6 to $20:
● USB-C to traditional USB adapter from $19 to $9
● Thunderbolt 3 to Thunderbolt 2 adapter from $49 to $29
● USB-C to Lightning cable (1 meter) from $25 to $19
● USB-C to Lightning cable (2 meters) from $35 to $29
● Multiport adapter with HDMI, USB, and USB-C from $69 to $49
● Multiport adapter with VGA, USB, and USB-C from $69 to $49
Apple is also cutting prices of USB-C peripherals by around 25%. The SanDisk USB-C SD card reader is now $29, down from $49.
Despite the price drops, Apple's store may not be the cheapest place to get USB-C adapters and cables. We posted a list of the various ones you may need last week. Check it out here.