Facebook Announces Live Audio

Facebook has announced a new Live Audio feature that lets publishers tell a story without video.

We know that sometimes publishers want to tell a story on Facebook with words and not video. We’ve even seen some Pages find creative ways to go live and reach audiences with audio only by using the Facebook Live API or by adding a still image to accompany their audio broadcast. Our new Live Audio option makes it easy to go live with audio only when that’s the broadcaster’s preferred format.

We also know that publishers sometimes go live from areas that lack strong network connectivity. Though we alert the broadcaster if their signal is low, Live Audio presents another option for connecting with audiences in real time from low-connectivity areas.

Just as with a live video on Facebook, listeners can discover live audio content in their News Feed and ask questions and leave reactions in real time during the broadcast.

iOS listeners can browse other parts of Facebook while listening and Android users can continue listening even if they leave the app.

Facebook is testing the feature with several partners over the next few weeks, including BBC World Service , LBC, Harper Collins, and authors Adam Grant and Brit Bennett. Early next year, the new format will become more broadly available to publishers and people.


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