“It is going to be focused on the most important news for an intelligent audience around the globe and it’s going to be broader in focus than our existing network,” said Bloomberg Media’s chief executive officer, Justin Smith.
Bloomberg founder Michael Bloomberg and Twitter CEO Jack Dorsey will announce the partnership today at an event for advertisers. The channel should launch this fall and feature live news reporting from bureaus around the world, as well as a curated and verified mix of video posted on Twitters by users.
“We really think we can reach audiences that are not paying for TV and are watching television on the go and we think Bloomberg is the perfect partner for us to start with,” said Anthony Noto, Twitter’s chief financial and operating officer.
No details about the financial arrangement between the two companies has been disclosed; however, the service will be ad-supported and Bloomberg has programming control.