Rich gameplay features such as turn-based games can also weave in leaderboards and tournaments, and offer more visually engaging and customizable game messages during play. Game bots help re-engage players by calling out new game options and encouraging competition with updates on the leaderboards.
"When developers start to take advantage of these new capabilities everyone wins with more dynamic and engaging gaming experiences", says Facebook.
Zynga's Words With Friends is one of the first games to use rich gameplay features. It can now be played as a turned based game in Messenger. Blackstorm's EverWing is highlighted as one of the first titles to use Game bots.
The new Instant Games on Messenger will roll out over the next few weeks worldwide for both iOS and Android. You can download Messenger from the App Store for free.