It doesn’t announce early in case it needs to shift the date based on whether it feels it’s ready. The additional factor, as indicated in the Journal, is whether the Steve Jobs Auditorium on its new campus is ready to host or not.
In a drone video from five days ago, we can see work still ongoing inside and around the Steve Jobs Theater. If completed in time, the theater would be a perfect venue to unveil the 10th anniversary iPhone 8.
We're likely to see the launch of three new iPhones next month - an iPhone 8, iPhone 7s, iPhone 7s Plus. The iPhone 8 would be Apple's tenth anniversary smartphone. It's believed to feature an edge-to-edge 5.8-inch OLED display with a notch in the bezel at the top for the earpiece and front facing camera. It will use a virtual Home button in place of the traditional physical Home button at the bottom of the device. The device will purportedly incorporate a revolutionary 3D sensor that is years ahead of the competition to enable facial recognition and augmented reality features. It's also said to feature a glass back to facilitate inductive wireless charging. The latest reports claim Apple was not successful in embedding Touch ID under the display and so the iPhone 8 will only feature Face ID (Pearl ID) for biometric security.
Apple is expected to offer the iPhone 8 in black, silver, and gold (copper?) colors and 64GB, 256GB, and 512GB storage capacities, all with 3G of RAM. The price of the flagship device is likely to go up with some analysts predicting a base price of around $1000.
In addition to the next iPhones, Apple is also expected to unveil a new Apple Watch with LTE support and a new Apple TV with support for 4K video.
It's been suggested that Apple could release its new iPhones 10 days after the event on September 22nd. Things could change last minute so please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.