B&O PLAY Launches 'Beoplay E8' Wireless Earbuds With 'Real Sound' to Rival Apple AirPods [Video]

B&O PLAY has launched its first truly wireless earphones, Beoplay E8.

Drawing on more than 90 years of expertise in sound and design, Beoplay E8 exudes simplicity and style while delivering industry-leading sound, a seamless listening experience on the move and a design in premium materials that remain at the heart of the Bang & Olufsen heritage.

“Beoplay E8 is the perfect companion for everyone, who don’t want to trade in sound and design for true wireless freedom. It is designed to sit beautifully in your ear as a discreet and stylish technology statement and comes with a sound that is full-bodied and precise in its soundstage”, says CEO of B&O PLAY John Mollanger.


The Beoplay E8 earphones are splash and dust resistant and come in a leather charging case. An aluminum encircled touch interface lets you listen to music, switch between tracks, take calls, and activate Transparency Mode and voice commands without needing to take your smartphone out of your pocket.

Here's a look at some of the E8's features...

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Two additional charges on the move
Beoplay E8 delivers up to four hours of music on one charge, for two additional charges on the move simply snap the earpieces into the pocket-friendly charging case. The sleek case sports a braided fabric strap adding another layer of tactility and making it easier to find in your bag. As Beoplay E8 has small magnets built into each earphone, clicking them into the charging case will automatically power down the earphones and start to charge them, so they are ready for your next move.




Leave your ears wanting more
Beoplay E8 comes tuned by acclaimed Bang & Olufsen sound engineers for a rich, full-bodied and precise soundstage that will leave your ears wanting more. Each earpiece has a 5.7mm dynamic speaker, a small electromagnetic transducer, NFMI technology and a Bluetooth 4.2 chip with Digital Sound Processing that allows for dynamic sound tuning and sound without interruption. Focusing primarily on sound and design was basically what allowed for the best-in-class sound that comes with Beoplay E8, says Global Product Manager Libor Matus.

“When designing earphones, you want to strike the perfect balance between size, ergonomics and sound quality. The more features you include in an earphone, the less space you have for components that are crucial for the reproduction of sound. With iteration after iteration, we continuously molded the space in Beoplay E8 to integrate components that deliver the best sound quality. Combined Digital Sound Processing capabilities with more than 90 years of experience in sound tuning, and you a get a soundstage that is superior in the true wireless category”.



Tune into your surroundings
Beoplay E8 comes with an audio-transparency feature called Transparency Mode, which lets you decide just how much real-world sound you want to hear. Simply chose between three levels of audio pass-through in Beoplay App and activate Transparency Mode by tapping once on the left earpiece. Transparency Mode lets you remain connected to colleagues in the office space while listening to music or to be attentive to your surroundings when walking in traffic.

An integrated sound experience with Beoplay App
Beoplay E8 comes tuned by acclaimed Bang & Olufsen sound engineers to provide the best in class sound profile that prevents listening fatigue. You can even fine tune your listening experience by using Beoplay App for Android, iPhone and Apple Watch to control Beoplay E8:

Users can adjust the tonality and sound staging themselves with the playful and intuitive B&O PLAY ToneTouch. The interface lets users feel their way through different sound settings and finding the one that best suits the situation. Once adjusted, Beoplay E8 stores the setting on the product itself until you adjust it again.

As part of the ToneTouch feature, Bang & Olufsen sound engineers have created a variety of sound profiles specifically for Beoplay E8 to match the sound to different types of activities such as working out, commuting, or listening to podcasts. These are available as preset for Beoplay E8.
Connected to Beoplay E8, Beoplay App makes it easy to monitor the battery status of the earphones on your smartphone.

Users can control the music, and they can personalize the earphones by giving them a specific colour and name in the app.

Connecting Beoplay E8 to Beoplay App, users also receive software updates over the air.
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Pricing and availability
Beoplay E8 comes with a premium leather charging case, five ear tips and charging cable in Black and Charcoal Sand and retails for $299.

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