The new hires include:
● Kim Rozenfeld, former head of current programming at Sony Pictures Television, who will be Apple's future head of current and lead executive on documentary series development.
● Max Aronson, former VP of drama development at Sony Pictures Television, will be a development executive reporting to previous hires Zack Van Amburg and Jamie Erlicht.
● Ali Woodruff, former director of create affairs at Sony, will also be a development executive reporting to Amburg and Erlicht.
● Rita Cooper, former WGN America head of publicity, will lead communications for the new video content unit, reporting to Apple's Tom Neumayr.
Apple has reportedly budgeted about $1 billion to procure and create original content over the next year so we should see some exciting developments in this area. The company is currently streaming its Carpool Karaoke show on Apple Music and has plans to expand its efforts much further. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.