Apple Details Its Paper and Packaging Strategy

Apple has posted a new document that details its Paper and Packaging strategy. The company says it's reducing its paper impact by using paper more efficiently, sourcing it responsibly, and protecting or creating sustainable working forests.

Forests are a wonderful resource for cleaning air, purifying water, sequestering carbon, and sheltering wildlife. As part of Apple’s commitment to resource conservation, we designed and run a program to address the impact of our use of paper for packaging. The initiative started with a detailed assessment of Apple’s fiber use, which led to a three-part strategy: (1) use paper more efficiently and, where possible, use recycled paper; (2) source virgin fiber responsibly; and (3) protect and create sustainable working forests. The third initiative—though not an obvious course of action at the project’s outset—helped ensure that our efforts to source virgin fiber responsibly do not simply take away from the world’s supply of paper derived from sustainably managed forests, but also grow the supply. We hope this case study offers a model from which others can learn and inspires action to protect working forests and other resources on which we all rely.

You can download the full report from the link below...


Download [via MacRumors]