Apple to Release New 9.7-inch iPad in 2018 for $259?

Apple is reportedly planning to release a new inexpensive 9.7-inch iPad in 2018 for around $259, according to a DigiTimes report.

The new tablet is expected to attract demand from price-oriented consumers and help Apple maintain shipments of 10 million units per quarter. It could also spark price competition among rivals including Samsung, Amazon, Huawei and Lenovo.

With the tablet market already becoming mature, Apple has been seeing weakening sales for its iPad series, while Android-based tablet shipments have also been declining. Most second- and third-tier brand vendors had already stepped out of the market, while China-based white-box tablet players had also shifted their focuses to other product lines after Intel stopped providing subsidies for using its CPUs.


The new iPad is expected to arrive in the second quarter of 2018. Production will likely be outsourced to Compal Electronics with PCB orders going to Compeq and Unitech Printed Circuit Board.

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