Apple announced the launch in a press release this morning:
Prime Video is now available on Apple TV 4K and Apple TV. Starting today, customers around the world can access the Amazon Prime Video app on Apple TV to stream award-winning and critically acclaimed titles including Prime Original Series and Movies. Also starting this week, the Apple TV app — a unified place for iPhone, iPad and Apple TV users to discover and start watching the best shows and movies — supports live sports, giving fans in the US a simple and seamless way to keep track of their favorite teams and games in real time. Participating sports apps in the Apple TV app include ESPN and the NBA, developed in partnership between the NBA and Turner Sports, with more to be added soon. Starting tomorrow, Prime members in the US can enjoy Thursday Night Football on the Apple TV app for iPhone, iPad and Apple TV.
“Amazon Prime Video is one of the most eagerly anticipated apps to come to Apple TV, so we’re excited to bring all of that great content to customers,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The Sports tab in the Apple TV app makes it even easier for fans in the US to track the teams, games and moments that are important to them. With these exciting updates, plus our growing collection of 4K HDR movies on iTunes, we continue to deliver an unparalleled entertainment experience to Apple customers.”
• Add videos to Your Watchlist from any Amazon Prime compatible device for later viewing.
• Start watching the next episode of the show you are currently streaming automatically with Auto Play.
• Customers in select countries will also be able to use the Apple TV app, search app, or Siri to find movies and TV shows to watch on Amazon.
• Prime members in the U.S., UK, Germany, Austria and Japan can also use this app to watch videos purchased or rented on Amazon.
• Customers in the U.S., UK, Germany, and Austria can also use this app to watch videos included with a subscription paid for on Amazon such as HBO and Showtime in the U.S. or Eurosport in UK, Germany, and Austria.
• Prime members in India can enjoy hundreds of top Bollywood and regional Indian hits like Sultan, Baar Baar Dekho, Kabali, Dhoom series, and more.
You can download Amazon Prime Video from the App Store for free.