The Apple TV app lets you browse content from various video services without needing to switch from one app to the next.
The app is available on iPhone, iPad and Apple TV and features four tabs...
Watch Now serves up your favorite shows. It features Up Next, which lets you pick up where you left off, and What to Watch, where you’ll find handpicked recommendations.
Everything you’ve purchased from iTunes, along with your current rentals, shows up in your Apple TV app library. And if an HD title in your library is released in 4K HDR, it is automatically upgraded for free.
The Store tab is the best place to find the latest video services and the content they offer. You can also find new movies, shows and more on iTunes.
Find movies and shows by entering a title or actor in the Search tab. Or ask Siri anytime — no matter what you’re looking for.
The app appears to be rolling out to more users now. Try rebooting your iPhone if you don't already see it!
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