"Our goal is simple. We want people to have their healthiest smiles by brushing their best," said Dr. Patricia Verduin, Chief Technology Officer, Colgate-Palmolive Company. "The first step to improving brushing is to understand consumers' brushing habits, and Apple ResearchKit has proved to be a powerful tool for this."
The new Colgate Smart Electronic Toothbrush provides real-time feedback to improve brushing habits and help prevent problems before they start. Designed with the help of dentists, the brush features real-time sensors and artificial intelligence algorithms to detect brushing effectiveness in 16 zones of the mouth.
The toothbrush uses Bluetooth connectivity and sonic vibrating technology and is powered by Kolibree – the smart device company that is a pioneer in embedding connected toothbrushes with artificial intelligence and 3D motion sensors. The Colgate Connect app is integrated with Apple ResearchKit and features a 3D brushing coach to create an enjoyable oral care routine while encouraging better brushing habits.
"Connected health devices like the new Colgate Smart Electronic Toothbrush provide a valuable opportunity to enable people to monitor their health and wellness," said Dr. Verduin. "Using Apple ResearchKit to expand the boundaries of oral care is a testament to Colgate's drive to create innovative solutions that help people take better care of themselves."
Pricing & Availability
The Colgate Smart Electronic Toothbrush will be available for sale beginning January 9 in the US exclusively at Apple.com and in select Apple Stores. It has a recommended retail price of $99.95.
Take a look at the video below for more details...