Active users have doubled in the past year, transactions have tripled and online merchant adoption has increased by about 50%, according to Loup.
Here's some highlights from the report:
● We checked the Top 100 retailers in the U.S. for Apple Pay compatibility for online (desktop, mobile and apps) and found the growth of adoption has been high (9 to 85%), but off of a small base.
● The total number of these retailers supporting Apple Pay online now ranges between 14-24% (details in table below).
● The number of banks globally that support Apple Pay increased in the past year by 41% to 2707 banks.
● We believe there are 127m global active Apple Pay users, up from 62m a year ago. This represents 16% of the active iPhone base.
● We don’t have any data on Apple Pay peer-to-peer (Venmo competitor), which launched in December of 2017.
Loup also shared some of Apple's statements on Apple Pay over the past year:
● Adoption and usage in international markets has been much more robust than in the U.S. (February 2018, shareholder meeting).
● User adoption has also been slower than what had been expected at Apple Pay’s launch (February 2018, shareholder meeting).
● More than half of all U.S. retail locations accept Apple Pay (February 2018 earnings call).
● Transactions more than tripled y/y (February 2018), they were up 330% (October 2017), up 450%, (May 2017), and up over 500% y/y (January 2017).
● Active users more than doubled (October 2017 earnings call).
● Nearly 90% of NFC payment transactions globally are with Apple Pay (August 2017 earnings call).
● 3 out of 4 of Apple Pay transactions happen outside the U.S. (August 2017 earnings call).
You can read the full report at the link below!