"As the wearables category continues to grow, Fitbit Versa fills a critical need in the market by delivering a beautifully designed, full-featured smartwatch that is easy to use at a very competitive price," said James Park, co-founder and CEO of Fitbit. "Versa brings consumers the advanced health and fitness features Fitbit is known for, along with broad compatibility across mobile platforms and 4+ days battery life to provide users with a better picture of their overall health, making it stand out from any smartwatch available today."
Fitbit also announced new female health tracking to help women track their menstrual cycle, view holistic health data in one place, and better understand connections to their overall health. Female health tracking will be available on-device for Fitbit Versa and Fitbit Ionic users, and to Fitbit app users starting in Spring 2018.
Versa launches with Fitbit OS 2.0 which includes a new personalized dashboard that provides a more simplified, intuitive and holistic view of your health and fitness data, including:
● Stats at a glance: See your daily and weekly health and fitness stats, historical activity, heart rate, and exercise summaries, action-oriented motivational messages, tips and tricks, and daily guidance – all on your wrist.
● More personalized over time: Reminders, celebrations, logging, insights, sleep summaries and social challenges, with prompts to take actions based on your data, coming later in 2018.
Versa's health and fitness features include:
● Personalized fitness guidance: Enhanced 24/7 PurePulse heart rate tracking, on-screen personal workouts from Fitbit Coach, 6 15+ Exercise Modes, Connected GPS, swim tracking with water resistance up to 50 meters, plus automatic activity and exercise tracking.
● Take charge of your health and wellness: Use Sleep Stages and Insights to see how well you're sleeping and set a restful sleep schedule, and Cardio Fitness Level to see how fit you are; move more throughout the day with Reminders to Move. A relative SpO2 sensor opens the potential to track important health indicators in the future, such as sleep apnea.
Pricing and availability
Fitbit Versa is available for presale today on Fitbit.com and select online retailers tomorrow for $199.95 in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case; accessories range from $29.95-$99.95. The Fitbit Versa Special Edition, including Fitbit Pay, is available for $229.95. Versa will be available in stores worldwide beginning April 2018, including North American retailers Amazon, Best Buy, Kohl's, Macy's, Target, Verizon and Walmart.
Fitbit also announced Fitbit Ace today, a wristband designed for kids ages 8 and older to motivate them to move more and stay active with their families.