Ring Drops Price of Video Doorbell to $99 Following Amazon Acquisition

Ring Drops Price of Video Doorbell to $99 Following Amazon Acquisition

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Ring has announced that the price of the Ring Video Doorbell has been dropped to $99.99 following the completion of the company's acquisition by Amazon.

“Our mission to reduce crime in neighborhoods has been at the core of everything we do at Ring,” said Jamie Siminoff, CEO and Chief Inventor of Ring. “Together with Amazon, we will accelerate our mission dramatically by connecting more neighbors globally and making our security devices and systems more affordable and accessible. The entire Ring team is excited to continue working hard to create products and services that bring real benefits to people’s lives and build safer communities for all our neighbors.”

Ring Drops Price of Video Doorbell to $99 Following Amazon Acquisition

“Ring’s talented team has invented home security products and services that customers love. We’re excited about their work, their products and their mission, and look forward to teaming together to keep delighting customers,” said Dave Limp, SVP of Amazon Devices and Services. “And this is just the beginning—we will continue to move quickly and work hard to empower customers with a suite of security solutions that provide an affordable, effective way to secure homes and neighborhoods.”

Amazon’s relationship with Ring began in 2016 through the Alexa Fund. The investment allowed Ring to lean into new Alexa APIs and capabilities, and develop a new Alexa skill that allows customers to use voice to view camera feeds directly from Echo Show and Fire TV.

Following the acquisition, Ring's home security products, cameras, accessories are under the Amazon umbrella, including:
- Ring Video Doorbells, Ring Spotlight Cams, Ring Floodlight Cams, and all Ring Accessories

Amazon also offers the following security solutions from Blink, another company it recently acquired:
- Blink XT Indoor/Outdoor Camera, Blink Indoor Security Camera, and Blink Accessories

You can purchase the Ring Video Doorbell from the link below.

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Ring Drops Price of Video Doorbell to $99 Following Amazon Acquisition
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