Netflix Announces New Design for TV Experience

Netflix has announced a new design for their TV experience that will roll out to all customers starting today. The new interface is based on research and testing on how the company could make it easier to find titles on TVs where navigation is a bit more difficult.

The new TV interface was designed to make the Netflix experience simpler and more intuitive in a few different ways. First, it is now easier to search and view new content added to the service. It is also far simpler to start browsing with either a series or movie; our research has shown us that while a member generally isn’t sure what exact title they want to watch, they have a pretty good sense of whether they are in the mood for a quick series episode or a longer movie experience. We’ve also made it easier to access titles you’ve saved for later viewing in My List. In our testing of this new interface, we saw that that this simpler design helped members find something great to watch.

Netflix says it will continuously learn from members and evolve the TV experience so it gets even better.

"Much like how introducing video previews to the TV experience a few years ago helped cut down on how much time members spent browsing, this new design is one of many improvements we will be rolling out over the coming months to make Netflix even better for our members around the world."

You can download Netflix from the App Store for free.

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