iPhone 15 Pro Max Accounts for Highest Share of iPhone 15 Shipments [Kuo]

The iPhone 15 Pro Max accounts for 35-40% of Apple's initial iPhone 15 shipments, according to a new report from TF International Securities analyst Ming-Chi Kuo.

In a post on Medium, the analyst says that iPhone 15 Pro Max shipments are higher than any other iPhone 15 model, estimating shipments of the flagship at 10-20% higher than last year's iPhone 14 Pro Max.

Kuo attributes the increase in shipment share to the new periscope lens.


It means Apple is optimistic about the selling point of the periscope, which is only available in iPhone 15 Pro Max.

The periscope lens is supplied by Largan at a significantly higher price than the 7P lens.

Largan is the exclusive supplier of iPhone 15 Pro Max's periscope lens and is also Huawei's main supplier of periscope lenses (more than 60% of the shipment allocation). The unit price of the periscope is high, about 3–4 times or more than the general high-end 7P lens. Largan will benefit from Apple and Huawei's active adoption strategy of the periscope.

Notably, Kuo expects Apple to expand the periscope camera to its iPhone 16 Pro model next year.


More details in the full report linked below...

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