"BS! Subscription model will never be sustainable once the markets get saturated. Just very few average humans can afford to pay all these subscriptions that IT and media industries want to sell us on top of the regular costs for living. Only companies that have a monopoly on something that's really important to meny people can get away with that in the long run (Adobe may be one example). I guess even Microsoft is at risk to run into some trouble once gDoc etc. get used more widely than Office..."