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Apple SVP Phil Schiller: Cheap Smartphones Will Never Be the Future of Apple

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Nick - 1 year ago
They do have a cheaper alternative, the older model iPhone, why should they waste time, effort, and money making a cheaper smartphone?
Lee - 1 year ago
Because no one wants to buy a three year old phone. People are more likely to buy a lower end 2013 model than a high end 2000 model.
John - 1 year ago
Even if apple was to consider a cheaper phone I don't think they would get the same advantages from the updates as their premium phones which would be like having an older phone.
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