Apple Store Cuts Personnel to Increase Profits?

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Comments (7)

Plasmamaid - August 17, 2012 at 2:21am

How fecking greedy can these fools be? How much profit is enough? What a sad bunch of money grubbers.

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Petr - August 16, 2012 at 5:26pm

I change my ipad 4 times (it was no luck situation - not me), every time i made an appointment and waited 15-20 min in apple store. plus 10-15 for swaping proccess. all togerther 1hour45min-3hour10min. I could work that time and generate some money. I'm loosing with apple. Going to buy next iphone only online and return online if needed. Apple store is a waisting of time now. I hope this is just a rumor. Apple cannot lay off personal when new imac, iphone is coming.

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Stupid move - August 16, 2012 at 5:02pm

Omg this guy needs to give himself the sack. I live in Victoria Australia, my nearest apple store is 3 hours drive from my hometown, EVERY time I visit this store @ Chadstone shopping centre it's flat knacker, you can harly find room to stand and wait and wait and wait. Most of the time I get sick of waiting and go down to JB Hifi and get what I need. I cannot believe this tosser is going to cut staff back. But I guess so long as there's authorized apple resellers out there, we'll get served in a timely manner, although, JB Hifi need to pull their fingers out of their backsides too.

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Richard - August 16, 2012 at 4:38pm

I thought that a recent survey mentioned that apple was targeting on customer service before profits.

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Wicwbycub - August 16, 2012 at 4:31pm

Hope this is just a rumor. Every time I go there they always are busy at any location but they always seem to help you in just a very short wait. They're making enough money already. Why mess up a good thing. Especially if they want to increase business more. They should analyze store by store vs straight cuts.

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Apple Employee - August 16, 2012 at 4:34pm

It's not a rumour. I work in one of the London stores, and they just fired about 15 people who were near the end of their probation. It's awful. Staff happiness is at an all time low, especially as they are trying to brush it under the carpet at our store. It's awful, and Steve would be turning in his grave.

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Pineapple - August 16, 2012 at 4:21pm

Due to pressure from watchdog groups, and in response to poor treatment/compensations to employees.

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