eBay Buys RedLaser iPhone App, Makes It Free

eBay today announced that it has acquired RedLaser, the popular barcode-scanning application for iPhone, and related technology from Occipital. With over two million downloads, RedLaser is the top-selling iPhone barcode-scanning application for comparison shopping and finding product information using a mobile device. Terms for the deal were not disclosed.

“With RedLaser’s innovative technology, eBay is continuing to help shoppers quickly find the best deals online, and eBay sellers will be able to list their items faster.”

“Mobile enables consumers to make impulse buys and convenient purchases wherever they are, and eBay is constantly innovating to make mobile shopping easy and reduce the friction in commerce,” said Mark Carges, chief technology officer and senior vice president, global products, eBay Marketplaces. “With RedLaser’s innovative technology, eBay is continuing to help shoppers quickly find the best deals online, and eBay sellers will be able to list their items faster.”


eBay plans to integrate RedLaser’s barcode-scanning technology into its leading iPhone applications, including its eBay Marketplace, eBay Selling, StubHub and Shopping.com applications, providing more than 10 million users with access to product information for fast and easy selling and comparison shopping. The technology is designed to help consumers find great deals online for virtually any product with a barcode, and for eBay sellers to quickly create listings by accessing pricing trends and product details for millions of items in eBay’s catalog. The eBay Selling application for the iPhone will be the first iPhone application to take advantage of RedLaser’s barcode-scanning technology for mobile users to sell items online.

eBay is immediately transitioning RedLaser from a paid application to a free standalone application. The company also plans to significantly increase selection on RedLaser by integrating more than 200 million listings from eBay, as well as product inventory from over 7,000 global merchants on Shopping.com, including 95 of the top 100 online retailers.

RedLaser Features:
✓ Scans UPC, EAN, UPC-E and EAN-8 (NEW) barcodes!
✓ (US, UK) Searches for prices with TheFind Product Search as well as Google Product Search
✓ Local search powered by TheFind
✓ Email a list of products
✓ Send barcodes as email attachment ― Great for inventory!
✓ Search ANY website using a custom URL (How-To at redlaser.com/apps)
✓ Automatic search localization for USD, EUR, and GBP
✓ Local search now locates books in nearby libraries

You can now download RedLaser from the App Store for free.


Read More