Labels Hope Apple\'s Music Service Will Force Google, Amazon Into Negotiations
Now that both Google and Amazon have launched cloud music service's without licenses, music labels are hoping that Apple's upcoming service will force them back into negotiations.
According to CNET sources, Apple's music service could offer a range of features that Google and Amazon won't be able to match without licenses.
Since neither company was either able or willing to obtain licenses from the four major labels, neither of them could deliver the same range of options that Apple will be able to offer with its upcoming cloud service, according to multiple music industry sources.
Exactly what those options are, the sources wouldn't say. Nonetheless, the hope in the music industry is that Apple's music service will make the competing offerings look shabby by comparison and force Amazon and Google to pay the licensing rates the labels are asking.
It's been rumored that Apple has already signed deals with multiple labels and is expected to have all of them onboard before launch.
Read More [via Samar]